Kompoz CD: The Legal Stuff
Fri, Jun 6, 2008 08:00 AM CDT - Byraf
The legal details regarding the Kompoz CD "All Over The Map" have finally been put to paper and blessed by the Kompoz attorney. It's been a very interesting learning experience for both me and my attorney. Along the way, I've learned a lot about the music industry, and he has learned a lot about open music collaboration -- a concept far outside of his normal recording deals.
During my first meeting with David (that's the attorney's name), I suspect he wanted to fling me out of his office window before it was over. He would go into great detail about how recording contracts work, and I would counter explaining why I wanted something totally different. "That's just how it works", he would say. "But Kompoz is different", I would say.
In the end, I think we came up with something pretty cool -- something that keeps the music under the creative commons, is non-exclusive, and pushes the bulk (60%) of the proceeds from any sales to you -- the artists! It's really more than 60% when you factor in the mechanical royalties (more on that below). The agreement we drafted, which we're calling the "Kompoz.com Participant Agreement", is designed to be as artist-friendly as possible. Download a copy and read it.
The spirit of the agreement is this: You've produced some great music on Kompoz. The Creative Commons license selected for each project grants you ownership, and we're not trying to change that. All we want is to get your music distributed through retail channels, so we're asking for the non-exclusive right (your permission) to include your stuff on the album. It does not diminish your ownership or rights to the song. You're free to enter into other agreements to distribute your songs in other ways and through other channels.
The agreement is pretty straight forward. I really stressed with David that I didn't want to create a zillion-paged document filled with legalese that only he could understand. I think he did a great job.
Show Me The Money
Here's the part about which I'm sure everyone wants more details. Under "Compensation and Credit", the agreement makes two broad statements with regard to how royalties will be split. The first statement is "KOMPOZ will pay a cumulative artist royalty computed at the rate of sixty (60%) of any and all sums derived from the exploitation of the Selected Composition or compilation album." The second statement is "KOMPOZ will also pay one hundred (100%) of the publishing royalties due and owing to the Participants as the owners of the Selected Composition."
To understand what that means, let's walk though an example of a sale on CD Baby. Let's say the sale price is $14.99 (which is the proposed price, by the way). If the CD is sold on the CD Baby web site, they keep $4.00, plus any money collected for shipping. So the net of $10.99 will be paid to Kompoz.
There are 19 songs on the CD. The first thing we have to do is pay the songwriter publishing royalties for each of the 19 songs. By law, that is currently 9.2 cents per song, which as we stated, will be paid at 100% (believe it or not, most recording contracts add language to get around having to pay 100%). Here's how we're doing to pay that out. For a given song, we're going to divide the 9.2 cents among the contributors to the mix selected for the CD. So if a song has 3 artists, each will get about 3 cents for that one song.
So after we've accounted for the publishing royalties, which will be about $1.75 in total for all of the 19 songs, we're left with $9.24 ($10.99 - $1.748). We'll now payout 60% of that to the artists -- about $5.55. That's the "cumulative artist royalty" in statement one of the agreement. Kompoz will retain 40% -- about $3.69 -- to cover expenses such as legal fees and CD manufacturing costs. The $5.55 will be divided equally with the artists based on the number of tracks to which they contributed. So for example, there are 48 artists in total that played on the 19 songs. But some artists played on more than one track. For example, MDK plays on 5, Nate on 2, etc. So the 48 artists are really 71. Therefore, we'll divide the $5.55 by 71, and payout proportionally. That's about 7.8 cents for each song to which an artist contributed.
To finish out the explanation, I'll use Nate as an example. Nate contributed to two songs selected for the CD. On the first song, there were a total of 4 artists (including Nate). Therefore, the publishing (mechanical) royalties of 9.2 cents will be divided by 4, and Nate will get $0.023 for that song. On the second song, there were also 4 artists, so Nate will get $0.023 for that song. That's a total of $0.046 for publishing royalties. He'll also get $0.156 for artists royalties. So in total, Nate will get about 20 cents for each CD sold.
I think these numbers are pretty accurate and very fair. I've not yet sold anything through CD Baby, so I'm not sure if there are other fees that might be added in. Also, I know that if the CD sells through iTunes or Amazon, the net they payout is far less. The other thing that might change the numbers is the actual song list. If we can't get signed participation agreements from everyone in time, we may have to drop or substitute songs. Also, I'm going to look into other distribution options (including a Kompoz store) to try to increase the net we all share.
I know there's a lot of information to go through in the agreement and in this post. I tried to include as much detail as possible here (with examples) to make sure you all understand everything. My goal here is to keep information out in the open so that we're all moving forward together. So please comment, discuss, PM me.
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Comments
Sat, Jun 7, 2008 @
10:20 AM CDT
Hi Raf.. I've read the agreement and appreciate the amendment as well. You'll have my agreement soon. Thank you so much for all the time and resources that you personally put into this project. Question.. will these cd's be available directly through Kompoz for the participants? I really like your song choices as well. Great job Raf, and thanks again for having what it takes to make this all happen.
j`
Sat, Jun 7, 2008 @
10:47 AM CDT
Good job, Raf! After having read all the fractions of cents a number of times, I now understand how it works :). You did a good job of explaining this and I assume Nate will buy a stick of bubble gum that we can all share when he gets his 20 cents. I have friends who sell through CD Baby and they have been very happy with that. CD Baby seem very straightforward and non-complicated to me. Good choice, I think.
Thank you for all hard work that I know you have put into this!
Rock On
B
Sat, Jun 7, 2008 @
11:11 AM CDT
Yeah thanks Raf. But I have to say that at 14.99 you'll definitely lose digital "album" sales. I think for actual cd's that might be a bit high as well. I wouldn't go higher than 5.00 above overhead. I don't think anyone on here would pay 14.99 for a collection of unknowns even if it's 19 songs. Just my opinion.
Sat, Jun 7, 2008 @
01:40 PM CDT
I tend to agree with Cranie. I think like 89-99 cents a song or 9.99 for the whole lot.
I know that would seem to cut down all the math, but I think you'd get more quantity at that price point....especially when we're pitching the sale to friends.
Sat, Jun 7, 2008 @
02:12 PM CDT
The math gets kinda depressing at $9.99, especially after the CD Baby take. For a physical CD sold on CD Baby, the artist royalty drops from 7.8 cents to about 3.6 cents.
Now you see why signed artists are screaming about the industry. And they're getting less payout per unit than you guys! Of course, it's all about volume.
By the way, for digital downloads via iTunes, iTunes takes 29% (I think that's close, and I'm basing that on my research that suggests iTunes takes 29 cents for a 99 cent track), then CD Baby takes 9%. So a digital album sold retail at $9.99 would result in net of $6.42. That's actually better than a physical CD.
I'm OK with changing the price to $9.99. But what about $12.99? There are 19 songs on this CD -- a great value, only 68 cents per song!
One other note: all of these numbers are speculative. I have not sold anything through CD baby or iTunes, so I'm basing all of my calculations on documentation I've found online.
Sat, Jun 7, 2008 @
05:26 PM CDT
Raf, this is great work (you and your lawyer)!
By the way, Jay is talking about the song list, and I didn't see it anywhere. Did I missed something ?
Sat, Jun 7, 2008 @
09:39 PM CDT
I dib first chew on that stick of gum!
And speaking of starving artists, let's all send some love to Glen Phillips via his web site. At minimum everybody that put up a Shackleton track should throw him at least 10, 20 bucks. Doncha think? The education we've gotten is worth that, to say nothing of the entertainment value.
http://www.glenphillips.com/page19/page19.html
Sat, Jun 7, 2008 @
10:13 PM CDT
UPDATE: I'm looking at using TuneCore for digital distribution (iTunes, Amazon.com/mp3, Napster, etc.) and keeping CD Baby for physical CD sales. TuneCore lets you keep 100% of the revenue from those services, but charges a one-time setup fee plus a yearly hosting fee. I think we might make out better going that route if we're able to sell enough.
And yes, I agree with Lonnie -- props to Glen. He made this a much better place!
Sun, Jun 8, 2008 @
01:33 AM CDT
Hey, thanks for laying it out so well - 12.99 seems reasonable given the "newness" of the concept. Also, is there a marketing plan that you could share?
Sun, Jun 8, 2008 @
06:57 AM CDT
yes raf, how about sticking with the price you had - or maybe down to $12.99 and then testing,. it seems the best way to find out if its too expensive. give it about 3 months or so to get into the works (bearing in mind not so many people are at their computers at home in the summer months - maybe work computers though). in a funny way, keeping this as digital distribution only may keep the price up since it is more like buying into a philosophy if its not on a disc to buy...i know that sound odd, but it could just work.
Sun, Jun 8, 2008 @
10:47 AM CDT
Glen Phillips education - 18 track album on his site $10 digital, $12 CD
Sun, Jun 8, 2008 @
05:20 PM CDT
actually lonnie - i think you've got a point there. maybe make it a whole figure - i feel less patronised when something is sold to me at $13 rather than $12.99..its more wholesome in a way...its the kind of pricing someone would use when selling eggs from chickens grazing their land or their homemade jam (not $13 - that would be a rip off)
Sun, Jun 8, 2008 @
05:49 PM CDT
Good Job Raf!
I just come back from a week-end out of town and I found this.
My english isn't so good and it will take me many days to understand it :-) but from what I have understood now, it seems a really good job!
No way to know the 19 songs before the cd is sell ? I am too curious :-) :-)
Sun, Jun 8, 2008 @
07:03 PM CDT
I agree that round dollars are a more wholesome sales tactic. I feel like all those 9.99, 12.99, etc. prices are intentionally trying to use some really old-fashioned consumer psychology that implies I'm too stupid to realize that it's only one cent from the next higher whole dollar amount. Then again, it apparently still works for the majority of retailers.
Sun, Jun 8, 2008 @
07:43 PM CDT
Glen Phillips uses round numbers. I'm fine with it, but I'm sure there are zillions of marketing studies that prove it works.
Mon, Jun 9, 2008 @
05:05 AM CDT
I read somewherethat historically it started out for the interests of the transaction itself, probably for the Revenue services no doubt
the clerk would HAVE to open the till - the customer would get change back from the till and it was like a check for the checkout assistant to make sure they had taken the right money because they would have to give the penny back. now theres no need - why doesn't bartering make a comeback - i love the idea that the FR/Inland haven't got their noses in every transaction?
Mon, Jun 9, 2008 @
06:37 PM CDT
Gas prices $4.93.9
There's a nice round number. Sorry, off point.
Mon, Jun 9, 2008 @
07:18 PM CDT
There's 3 kinda people in this world; those that can add and those that can't.
Mon, Aug 4, 2008 @
11:56 PM CDT
#3 - those that could but choose not to? Awsome work Raf!